Learning to look Essay Example | Topics and Well Written Essays - 500 words - 2

Learning to look - Essay Example The advertisement also tries to emphasize on the natural nature of McDonald’s milkshakes, the milk is directly from the cow which feeds on the green pastures around it. This advertisement insists that nothing is added to the milk shake. The cow in the advertisement is also healthy further asserting that the milkshakes is healthy. Overall the advertisement is well colored and keeps the viewer in suspense as to what is going on. There are only four colors in the advertisement, all warm and appealing to the audience. A number of elements of design are well represented in the picture. The line plays its primary roles accordingly. It outlines the shapes of the cow and trampoline well. The line also creates movement and emphasis, and it finally it develops patterns and texture in the picture. The artistic elements of shape and mass are also consequently embodied in the advert; they elaborate the different dimensions and make the boundaries between the trampoline and the cow easily identifiable. The picture shows it is a bright day. The designer used the sunlight to create shadow patterns and also lead to the formation of dramatic effects. In design, value is the lightness or darkness of a color and its main purpose is to show the important aspects of the advert. The brightly colored cow is what is important in the advertisement. Finally color is the last element of design; it connects both physiologically and psychologically to the audience. The bright colors in the advert are inviting and create a positive attitude from the targeted people. This advert can be interpreted as having succeeded in its primary role of publicizing McDonald’s milkshakes. The fact that it is an advertisement about milkshakes, having a cow in it was a supplementary and complimented it a great deal. The trampoline serves the purpose of shaking the milk, and this is the height of creativity.

UKs Policy on Training and Development Essay Example | Topics and Well Written Essays - 1500 words

UKs Policy on Training and Development - Essay Example This is a very important feature of the UK government policy on training on development. UK â€Å"will progressively introduce a new loan facility , which will remove grant funding from the 2013/14 academic year, providing the capacity to sustain learner participation with government-backed fee loans for individuals aged 24 or over studying at qualifications at level 3 and above† (BIS 2010a, p. 4). BIS (2010a, p. 4) elaborated â€Å"there will be no up-front costs and the repayments made on an income-contingent basis.† In addition, â€Å"the government has made available  £129m in 2013-14 and  £398m in 2014-15 for these fee loans† (BIS 2010a, p. 4). The BIS claims, however, that while public investment will be reduced, the UK government will â€Å"free the sector from top-down targets and direction to enable a truly demand-led system to develop† (2010a, p. 4). Government will seek â€Å"greater contributions from individuals and employers who benefit most and can afford to pay† (BIS 2010a, p. 4). For 2011-12, â€Å"the total Teaching and Learning budget will be  £3.1bn, of which  £605m will be earmarked for adult apprenticeships† (BIS 2010a, p. 4). However, spending on adult apprenticeships and, relative to the previous government, â€Å"will increase by up to  £250m by the end of the SR period† (BIS 2010a, p. 4). Informal adult and community learning will be retained although they will be â€Å"reformed† (BIS 2010a, p. 4). There will also be â€Å"progression routes for those looking for a way into formal learning† (BIS 2010a, p. 4). Importantly, â€Å"there will also be help for those who are unemployed on active benefits† (BIS 2010a, p. 5). ... 4). There will also be â€Å"progression routes for those looking for a way into formal learning† (BIS 2010a, p. 4). Importantly, â€Å"there will also be help for those who are unemployed on active benefits† (BIS 2010a, p. 5). The UK government policy on training and development comes with â€Å"fundamental policy changes† (BIS 2010a, p. 5). The â€Å"Train to Gain† will be abolished (BIS 2010a, p. 5). â€Å"Funding for workplace training on SMEs will be prioritized† (BIS 2010a, p. 5). Government will more conduct consultations for other changes (BIS 2010a, p. 5). BIS (2010a, p. 5) pointed out that government will reduce bureaucracy by training providers and simplify the further education and skills landscape by abolishing central targets. For example, the BIS (2010b) document localized targets and programs for England based on BIS (2010a). The BIS (2010a, p. 5) said â€Å"colleges and training organisations will be more publicly accountable to le arners, employers, and their communities.† This portion of the UK government program â€Å"will be supported by the introduction of lifelong learning accounts and by the new All Age Careers Service.† As per the claim of the BIS, the UK government training and development policy is founded on three principles (BIS 2010a, p. 1): fairness, shared responsibility, and greater freedom. According to BIS (2010, p. 1), the first principle justifies the â€Å"special attention to young people and those with basic literacy and numeracy skills.† In the second principle, citizens will be called upon to â€Å"take greater responsibility for ensuring their own skills are met† (BIS 2010a, p. 1). Lastly, the principle of â€Å"greater freedom† means â€Å"trusting people to do their job† and the â€Å"primary